Google paid $10M for Spirit Airlines' data in bankruptcy auction

CNN · 1 week ago · 47 ● 2 sources

Google agreed to purchase Spirit Airlines' data for $10 million in bankruptcy court, acquiring employee emails, customer bookings, frequent flyer records, and internal communications after the discount carrier ceased operations in May. The data sale requires approval from a bankruptcy judge at a Wednesday hearing, with competing bid Mercor.io offering $7.5 million. Google stated it will strip personally identifiable information and use the dataset to improve its AI models and products.