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ChatGPT

Technology ● Covered in 57 stories + Follow

ChatGPT is a generative AI technology that has been covered for both its advertising capabilities and recent interface changes. Recent reporting describes targeted ads appearing in ChatGPT sessions using personal contact data (such as phone numbers and emails) and prompt content, alongside claims and investigations about safety and transparency that have led to lawsuits by multiple U.S. states. In parallel, OpenAI is rolling out GPT-6 and “Intelligent UI,” which adds interactive visuals such as charts, forms, and buttons directly within chat responses, and has been used in third-party integrations like a hotel discovery plugin built with OpenAI technology.

Updated 17 October 2026

Latest developments

Tomo for ChatGPT Product Hunt · 2 days ago · 40
ChatGPT Ads Target Your Phone Number, Email 404 Media · 3 days ago · 33
How ChatGPT Targets Ads To You Based On Your Prompts, Phone Number, and Email 404 Media · 4 days ago · 27 Eight State Attorneys General Sue OpenAI Over Alleged Harms to Children Iowa Attorney General · 4 days ago · 8
Eight states sue OpenAI, saying ChatGPT isn’t safe for kids The Verge · 4 days ago · 26
How ChatGPT Intelligent UI works OpenUI · 1 week ago · 38
With GPT-6, ChatGPT’s responses are much more visually appealing and interactive SiliconANGLE · 1 week ago · 14
ChatGPT is getting a lot more visual, with the launch of a new interface TechCrunch · 1 week ago · 37

Timeline

Month Quarter Year

October 2026

Reports say OpenAI’s ChatGPT ad targeting can use users’ prompts and personal identifiers such as email addresses and phone numbers Security issue

Eight U.S. states sue OpenAI alleging ChatGPT is unsafe for children and that the company misled consumers about safety Legal action

Proofsource and MentionBird launched services on Product Hunt to improve or monitor how businesses appear in AI-generated search answers Product launch

OpenAI begins rolling out invisible machine-readable text watermarking for ChatGPT and Codex outputs in the European Union to comply with EU AI Act transparency requirements Deployment

OpenAI rolls out GPT-6 to ChatGPT alongside an “Intelligent UI” that adds interactive visuals to responses Deployment

September 2026

OpenAI announced new ChatGPT workplace and plugin features at Dev Day, expanding app-like extensions and shared collaboration tools Feature update

OpenAI halted the planned release of its GPT-6.1 Astra model after internal safety testing found it failed alignment standards Deployment

Florida Attorney General seeks a court order to limit OpenAI’s programming of ChatGPT’s human-like traits and require third-party safety guardrails Legal action

OpenAI launched “dots,” always-on AI agents inside ChatGPT at its DevDay 2026 event Deployment

Hacktron researchers used Anthropic’s Claude and known software vulnerabilities to compromise OpenAI employee accounts and gain access to OpenAI’s internal repositories Incident

OpenAI launched GPT-6 Astra, a vision-language model offered with cyber-defense and tool-safety safeguards, with related changes to API and ChatGPT access and pricing Model release

OpenAI hires contractors to review and rate real users’ ChatGPT prompts and responses, adding an undisclosed human-auditing layer Security issue

OpenAI releases ChatGPT Images 2.5, updating its image generation and editing models in ChatGPT and the GPT-Image API Model release

OpenAI launches GPT-6 Astra and begins a staged rollout to selected users and partners, followed by broader availability Model release

August 2026

OpenAI reports ChatGPT Ads reached a $1 billion annualized revenue run rate and announced global expansion Feature update

European Commission designates ChatGPT (and other platforms) as a Very Large Online Search Engine under the EU Digital Services Act, triggering additional safety and compliance obligations Policy change

OpenAI removed Russia-origin accounts involved in an AI-assisted covert influence operation promoting a fake think tank and pro-Russia content Incident

OpenAI and a brokerage firm introduced ways to use AI agents across everyday digital tools and online brokerage workflows Deployment

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