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How we built ChatGPT’s novel ad stack for user trust and relevance

OpenAI

OpenAI built an LLM-powered ad stack for ChatGPT to interpret conversational intent, separate ads from answers, and serve relevant ads at scale.

Why it matters

Learn how OpenAI built ChatGPT’s LLM-powered ad stack to understand conversational intent, keep ads separate from answers, and deliver relevant ads at scale.

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