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OpenAI introduced a new visual advertising format in ChatGPT and expanded advertiser measurement and targeting tools

Feature update Provisional 86% confidence first seen

OpenAI began testing a new visual ad format in ChatGPT that displays sponsored product images alongside image generation, with testing scheduled to start in the US. OpenAI also announced expanded measurement, attribution, and brand suitability tools for advertisers, including “ChatGPT visual ads” launched in March 2025.

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