Miracly launches with €1.8M to automate AI-powered marketing
Tech.eu Tamara Djurickovic
Miracly just launched with €1.8M to automate AI marketing. It tracks how AI search shows brands, then helps fix it in one system.
Based on reporting by Tech.eu, Tamara Djurickovic — read the original for the full story.
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Miracly has launched after closing a €1.8 million pre-seed round. The startup comes out of The Wild Ventures, the group behind Scandinavian home decor brand Wild Palace, and it already has offices in Sweden and Singapore.
The round was led by Beenext Ventures and Lotus, with a Swedish family office also in the mix. Existing backers include Stefan Lindeberg of Creandum, Alex Bouaziz of Deel, Thomas Ekman of 6GAI and former chief executive of Axel Johnson, Dustin and Tele2, Hedda Baverud Olsson of Lassie, and Parham Benisi of Pophouse.
The pitch is straightforward: help companies see how they appear in AI search and answer engines, then act on it without bouncing between tools. Miracly combines generative engine optimisation, marketing analytics and automated execution. The company says that matters because organic traffic from traditional search is falling and performance marketing is getting more expensive.
Bjorn Bergstrom, Miracly’s co-founder, says the product started with GEO analytics and AI content generation, but customer demand pushed it into something broader. Mira, its AI marketing agent, gives recommendations across GEO, social media, public relations and performance marketing. Miracly Goals is built for teams that want to tie marketing activity to business objectives, while a revenue recovery agent scans customer service conversations, support tickets and social media messages for business opportunities and can execute tailored follow-up.
The platform also lets companies lock in their own rules for compliance, brand guidelines and tone of voice, so the output stays consistent while content volume scales up. Before launch, Miracly says it signed customers including Dreams, Acclime, Pixi Beauty, Andy Okay and Duellix without spending on marketing, with users ranging from smaller startups to multinational companies across North America, Europe and Asia.
My take — AI-written commentary, not fact-checked reporting
This is the right kind of AI pitch: boring plumbing, not another shiny chatbot with a logo. The real tell is that Miracly won customers before spending on marketing; that usually means the pain is real, not just the slide deck. AI search is already chewing on old SEO habits, and vendors that help brands adapt are going to look a lot less optional very quickly.
Read more about this at: Tech.eu
