AI platform Reply Next secures €400K pre-seed funding
Tech.eu Tamara Djurickovic
Reply Next raised €400K to help multi-location brands manage their online presence from one place. It’s betting that store-level reviews, messages and AI search results are now revenue problems, not just marketing noise.
Based on reporting by Tech.eu, Tamara Djurickovic — read the original for the full story.
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Reply Next, a platform built for businesses with many physical locations, has picked up €400,000 in pre-seed funding. 4Founders Capital led the round, with backing from angels including Juanjo Mostazo and David Alcobero.
The company was founded by telecommunications engineer Miguel Peñate, and its pitch is simple enough: brands with hundreds or thousands of locations need one place to track and manage the digital trail each store leaves behind. That trail now stretches across Google Maps, Booking, the App Store, Google Play and AI-powered search engines. Reviews, ratings, messages, searches and recommendations all pile up, but they do not always turn into action.
Reply Next is trying to turn that mess into something usable. The platform pulls the information and interactions tied to each location into a single system, then uses AI agents to respond to customers, flag problems, spot opportunities, monitor competitors and carry out tasks automatically within a brand’s rules.
The company is making a clear bet that this is no longer just a customer-service problem. Peñate says the goal is to close the gap between visibility and business results, and the numbers in the source point in the same direction: nine out of ten companies do not know how much revenue their stores generate through Google Maps, 70% of brands do not answer users on public channels, and fewer than 10% appear in AI-powered search engine results. The funding will go into product, sales and new AI agents meant to automate more of the work around each location.
My take — AI-written commentary, not fact-checked reporting
This is the kind of startup idea that sounds boring until you notice how much money gets left on the table by basic neglect. Multi-location brands have spent years treating reviews and local search like chores; now AI is being used to industrialise that laziness. The real test is whether these agents help stores act faster without turning every customer interaction into the same polished corporate mush.
Read more about this at: Tech.eu
