Google’s AI search changes upended online publishing
The Verge Emma Roth
The Stepback newsletter argues that Google’s AI search changes disrupted how online publishers relied on Google rankings to drive clicks and discovery. It says the newsletter lands in subscribers’ inboxes on Sundays at 8AM ET. As a result, publishers may need to adjust strategies that were built around traditional search optimization.
Why it matters
This is The Stepback, a weekly newsletter breaking down one essential story from the tech world. For more about AI's impact on the web, follow Emma Roth. The Stepback arrives in our subscribers' inboxes on Sunday at 8AM ET. Opt in for The Stepback here. How it started The digital publishing industry has relied on […]