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Google’s AI search is rapidly becoming the default, new data shows

TechCrunch AI Sarah Perez

Google's AI Overviews appear in 43% of searches, up from 15% a year ago, with AI Mode visits doubling to 279 million, shifting how users consume information online. The growth in AI-generated answers has reduced referral traffic to publishers, though citations in AI responses increased over fivefold in the past year. Google is transitioning from a search gateway to a destination platform where users spend more time within Google itself rather than clicking through to external websites.

Why it matters

Google’s AI Overviews now appear in 43% of searches, underscoring how quickly AI-generated answers are becoming the default way people discover information online.

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