Google’s AI search is rapidly becoming the default, new data shows
TechCrunch 2 months ago 27
Google's AI Overviews appear in 43% of searches, up from 15% a year ago, with AI Mode visits doubling to 279 million, shifting how users consume information online. The growth in AI-generated answers has reduced referral traffic to publishers, though citations in AI responses increased over fivefold in the past year. Google is transitioning from a search gateway to a destination platform where users spend more time within Google itself rather than clicking through to external websites.