How Yahoo enhances search retargeting using Amazon Bedrock
AWS 1 month ago 5
Yahoo replaced its Word2Vec and locality-sensitive hashing keyword expansion system with generative AI powered by Amazon Bedrock's Claude 3.5 Sonnet model in their Search Retargeting ad platform. The new system achieved a median fivefold increase in keyword expansion ratio and up to 600 times higher expansion rates compared to the legacy approach. This enhancement launched in Q1 2025 and enables advertisers to reach significantly larger and more precisely targeted audiences with improved campaign performance and conversion rates.