Orchestration is the new challenge for CX in the age of AI agents
VentureBeat 1 month ago 51
Tata Communications Enterprises says faster deployments of AI agents and voice automation are outgrowing CX architectures built for linear routing, forcing enterprises to focus on orchestration instead of adding more tools. The company points to its Interaction Fabric as an orchestration layer that unifies contact center, messaging, collaboration, AI, and customer data in real time. The shift pushes organizations to add a shared context layer so AI agents and human workers can hand off and collaborate across channels without losing customer context.