Powering product discovery in ChatGPT
OpenAI Blog
OpenAI has integrated shopping capabilities into ChatGPT through a new Agentic Commerce Protocol that lets users discover and compare products within the chat interface. The system enables merchants to list products alongside visual comparisons, allowing side-by-side evaluation of options directly in conversations. Users can now complete product research and purchasing decisions within ChatGPT rather than switching to separate shopping websites.
Why it matters
ChatGPT introduces richer, visually immersive shopping powered by the Agentic Commerce Protocol, enabling product discovery, side-by-side comparisons, and merchant integration.