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Buy it in ChatGPT: Instant Checkout and the Agentic Commerce Protocol

OpenAI Blog

OpenAI has launched instant checkout capabilities in ChatGPT that allow users and AI agents to complete purchases directly within the chat interface. The feature integrates with multiple retailers and payment systems to enable transactions without leaving the application. This reduces friction in the shopping process and creates a new pathway for businesses to reach customers through conversational AI.

Why it matters

We’re taking first steps toward agentic commerce in ChatGPT with new ways for people, AI agents, and businesses to shop together.

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