Introducing shopping research in ChatGPT
OpenAI Blog
OpenAI has added shopping research features to ChatGPT that let users explore and compare products with personalized guides. The tool generates buyer's guides tailored to individual preferences to help simplify product selection. Users can now conduct product research directly within ChatGPT rather than visiting multiple retail websites.
Why it matters
Shopping research in ChatGPT helps you explore, compare, and discover products with personalized buyer’s guides that simplify decision-making