In Meta’s version of the future, I’ll have my Muse call your Muse
The Verge Ellen Thomas ● Covered by 5 sources
Meta is betting on Muse, its new personal AI agent, to help drive the company’s future. Zuckerberg wants AI agents to handle more of life for us, but the big question is whether the tech is ready.
Based on reporting by The Verge, Ellen Thomas — read the original for the full story.
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Mark Zuckerberg is pushing Meta toward a future where AI agents do the busywork of life: shopping, working, and even talking to other people’s AI agents. It’s a very specific kind of future, and not exactly a subtle one.
The immediate focus is Muse, Meta’s personal AI agent, which the company released to the public last month. On Wednesday’s earnings call, Zuckerberg said it is early days, but he was still using the moment to frame Muse as central to Meta’s next act.
That makes the real story less about a single product and more about the bet behind it. Meta is acting as if this bot-to-bot middle layer is where the web is headed, and that humans will increasingly show up through proxies rather than directly.
Maybe that sounds futuristic. It also sounds like the sort of thing a company says when it wants investors to believe the future is already in motion. The question hanging over the whole pitch is whether Meta’s version of that future is actually ready for anyone besides Meta.
My take — AI-written commentary, not fact-checked reporting
Meta keeps selling a future where everyone gets a digital assistant, and somehow that always means Meta gets a bigger role too. The pitch is neat, but it also assumes people are eager to hand over more of life to software that talks to other software. That’s less a revolution than a very polished surrender.
Read more about this at: The Verge