New ways to buy ChatGPT ads
OpenAI Blog ● Covered by 3 sources
OpenAI launched a beta self-serve Ads Manager for ChatGPT that allows advertisers to create and manage campaigns directly within the platform. The system uses cost-per-click bidding alongside enhanced measurement tools while maintaining separation between user conversations and advertising content. Advertisers now have direct control over campaign creation instead of relying on OpenAI's sales team for ad placements.
Why it matters
OpenAI expands ChatGPT ads with a beta self-serve Ads Manager, CPC bidding, and enhanced measurement tools—built to protect privacy and keep conversations separate from ads.