Exclusive: Alta raises $20 million Series A from Forerunner

Fortune · Emma Hinchliffe

Alta, founded by Jenny Wang, raised a $20 million Series A to build its AI styling app and expand its fashion-industry enterprise services. The round was led by Forerunner, which pre-empted it and added Eurie Kim to Alta’s board. Alta will use the funding to expand its 10-person team, pay for AI infrastructure, and localize the product across markets.

Why it matters

The AI fashion app has built the "Clueless" closet. Now it's powering enterprise AI across the fashion industry.

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