Snap is betting $3.5 billion on AR glasses that businesses can use as CEO Evan Spiegel sees a post-smartphone era
Fortune 23 ● 5 sources
Snap announced new AR glasses partnerships aimed at making its Specs usable in business workplaces. The program has reportedly consumed more than $3.5 billion so far. Snap is trying to shift from consumer-focused glasses toward enterprise features with Nvidia, Amazon Web Services, and Salesforce AI and agent integrations.