Meta ran hundreds of paid ads on Facebook and Instagram that used AI-generated child sexual abuse imagery, including ads in India, according to a report by Tech Transparency Project. The report found 332 such ads, with 84 running in India and 274 of them appearing in August this year. The result is renewed scrutiny from Indian agencies and a Supreme Court petition seeking mandatory reporting and identification of accounts promoting CSAM, while Meta says it has removed ads after being alerted.
Meta unveiled Muse, a consumer personal AI agent that can carry out tasks (including email, travel booking, bill renegotiations, and purchases) and continues operating after the app is closed until approval is needed. The rollout starts in the US and Muse offers basic use free up to 100 million tokens per week, after which subscriptions begin at $20/month for Power and $100/month for Maximum. Meta says Muse data is isolated in a dedicated “Secure VM,” Sentinel enforces approvals and outbound access, and “Confidential VM” encryption only under the user’s key is planned before the end of the year.
Meta introduced Muse, a personal AI agent for U.S. consumers that can take actions in connected apps such as email, calendars, and payments.
At launch, Muse is free to use but requires a payment card and offers two paid plans priced at $20/month (Power) and $100/month (Maximum).
The rollout changes consumer AI use by shifting from chatbot-style responses to app-linked task handoffs, while Meta emphasizes secure handling to address trust and privacy concerns given its past privacy and consumer-harms settlements.
Meta is releasing Muse, a personal AI assistant it says can handle everyday tasks and projects on a user’s behalf. The company positions it as the latest move in a multi-billion-dollar strategy overhaul, with Muse able to work independently after a user sets a goal. This shifts Meta’s AI product lineup toward goal-based, browser-using automation aimed at catching up to rivals like OpenAI, Anthropic, and Google.
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