OpenAI Confirms: ChatGPT Ads Will Launch in 31 European Countries Next Week
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OpenAI is launching ChatGPT advertising in 31 European countries next week, with ads shown only to free and 7.99-euro Go plan users. Initial ads will be contextual rather than personalized, drawing on conversation topic, approximate location, device type, and language, with personalization available later only after explicit user opt-in. The expansion represents the largest rollout of OpenAI's advertising business, though competitors like Claude and Perplexity do not run ads in their chatbots.