Temu’s $962 Million Network of Fake Influencers Is Unraveling
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Temu’s paid “partnership ads” on Instagram and Facebook were found to be largely run through fake creator accounts across Europe. Temu spent about €830 million ($962 million) on these partnership ads over 16 months through April. After the findings were made public, Temu shut down much of the network, with 54 of the top 100 accounts stopping ads and overall ad volume nearly halving.