Synthesia’s AI training platform is moving beyond videos into live coaching

TechCrunch · 2 months ago · 25

Synthesia launched Roleplay Sessions, an interactive training product where employees practice high-stakes conversations with an AI avatar that provides feedback and scoring, moving beyond its core video generation offering. The company has already secured early customers including one of Europe's top three companies by market cap and a Fortune 100 firm, with sales and leadership training as the most popular use cases. By adding performance analytics and rubrics on top of its proprietary avatar technology, Synthesia is repositioning itself as a performance-management platform focused on measurable business outcomes rather than just content generation.