Software is becoming marketing

terezatizkova.com · 3 months ago · 58 ● 3 sources

AI-driven automation is causing major software layoffs across companies like Block, Atlassian, and Salesforce, reducing demand for traditional software engineering roles. As AI makes software creation accessible to anyone, the market is consolidating into a power-law distribution where only top-tier companies and niche tools survive, while mid-market software products become commoditized. The future of the software industry will shift from selling products to selling services and outcomes, requiring engineers to either achieve exceptional skill levels or combine technical ability with domain expertise, design, or distribution.