Nex was launched as an AI workflow automation tool to build and run high-volume GTM (go-to-market) workflows that general-purpose agents struggle with. The product is described as being built by ex-HubSpot staff who ran its three largest customer platforms and backed by HubSpot founder Dharmesh Shah. It positions Nex as a specialized option for complex marketing and sales automation workflows rather than a general-purpose AI agent platform.
Edyt launched today as an app for rewriting, explaining, and translating text across Mac and Windows using shortcuts. It lets you select text and press one shortcut to place the result at your cursor. It expands to more platforms later and adds saved prompts that sync across machines under the same account.
Adobe acquired India-based marketing intelligence startup Rilo via a deal that included licensing and a team acquisition, which the company confirmed to TechCrunch. The startup was founded in 2025 and previously raised $1 million at a $10 million valuation. Rilo will shut down, and Adobe plans to integrate some of its IP and a six-member team to automate marketing workflows.
ATV Big Air Tour used ChatGPT Work to speed up marketing and merchandising workflows. It turned merchandise photos into an inventory website in 15 minutes. The process shortened a task that previously took 3 days to about 3 hours.
The article argues that Waymo cars and other tools are already shifting work from humans to machines, extending the same pattern that mechanized physical labor during the Industrial Revolution.
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