Meet Aurora: the invite-only, $10,000-a-year AI concierge that anticipates the ultrawealthy’s every need
Fortune 38
Aurora launched as an invite-only AI plus human concierge app for ultrarich members, handling requests like dining, travel, luxury goods, and wellness. Members pay a $10,000 annual fee plus a $5,000 initiation fee, and Aurora uses connected calendar and wearable data to propose options such as recovery sessions after flights. The service adds AI-driven anticipation to a hands-on curation model and plans collaborative planning features for members’ close contacts.