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Fortune Ravin Jesuthasan

Opinion — commentary, not a factual news event.

Companies chasing AI hype keep firing people to hire

Based on reporting by Fortune, Ravin Jesuthasan — read the original for the full story.

Summary, retelling and take written by AI under human oversight; images are AI-generated illustrations. How we work · Report an error

Executives love to talk about AI ushering in a new era of work, and mostly what they mean is layoffs followed by a hiring spree for shiny new digital talent. Ravin Jesuthasan and Tauseef Rahman, writing in Fortune, argue that's backwards. Standard Chartered proved the point with cold math: moving an existing employee from a dying role into an emerging one cost $49,000 less than going out and hiring someone new.

The logic holds up beyond one bank. Technical skills, the ones AI is best at replacing, are also the easiest to teach. What's hard to replace is contextual intelligence, the accumulated feel for how a specific company actually runs, its quirks, its shortcuts, its unwritten rules. Wipe out a team because its job title looks outdated, and that institutional memory disappears right when things get messy, when a system breaks or a process goes off script.

External hiring has hidden costs too, the authors point out. Ramp-up time for complicated roles inside a specific company culture can run as long as 24 months, a delay finance teams almost never bother to price in. Meanwhile the fix is often sitting on the payroll already. The real question companies should ask before cutting anyone isn't whether a role looks obsolete, it's what adjacent skills that person has and what small nudge of training would push them into something more data-heavy or AI-enabled.

There's a retention angle too, and it's not just feel-good HR talk. Sixty-three percent of employees, surveyed hypothetically, said they'd give up a 10% raise for the chance to build AI and digital skills instead. People want the training. Companies keep treating upskilling as a line item instead of a retention strategy, which the authors say is exactly backwards, and probably explains why so many transformation efforts stall out expensively.

My take — AI-written commentary, not fact-checked reporting

None of this is really new advice, it's just inconvenient advice, which is why executives keep ignoring it. Mass layoffs followed by expensive rehiring make for a punchier headline than quietly retraining the people who already understand how the company works, but punchier isn't the same as smarter. The firms treating AI as an excuse to gut headcount are going to be the ones paying twice, once in severance and once in the 24 months it takes a new hire to figure out where anything actually is.

Read more about this at: Fortune

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