The company selling a $3,000 mattress cover that billionaires love wants to become a healthcare company that treats sleep apnea
Fortune Lily Mae Lazarus
Eight Sleep is shifting from marketing a celebrity-favored premium mattress cover to seeking FDA clearance to detect and treat sleep apnea. It began FDA clearance work for its sleep apnea detection and mitigation technologies in 2025. If regulators approve, the company expects to sell its Pod as an insurer-paid medical device rather than a luxury subscription gadget.
Why it matters
Eight Sleep wants to turn its consumer sleep data into a healthcare business, but first it has to clear regulatory and clinical hurdles.
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