Swedish AI browser Strawberry takes on US AI heavy hitters as comes out of beta

Strawberry, a Stockholm startup backed by General Catalyst, EQT Ventures and founders from Lovable and Hugging Face, is bringing its AI browser out of beta. The pitch is blunt: this isn’t just another chatbot wrapper. It’s an enterprise tool built into the browser itself, where workers already keep their tabs, logins and day-to-day context.

The company was founded in 2023 and says it wants to move AI beyond developers and into non-technical teams. Its software lets users build agents — Strawberry calls them “companions” — for tasks in sales, recruiting, customer support and marketing. It also offers prebuilt agents that can be asked to handle business work, with the goal of automating routine jobs so people can spend time on higher-value work.

Strawberry is model agnostic, which is a practical choice in a market where the underlying AI providers are moving fast and everyone else is trying to stay flexible. The startup says its agents learn how a business works over time, and that their work can be shared across the company, making them feel more like a colleague than a one-off tool.

The company has 12 people and three co-founders: CEO Charles Maddock, COO Sebastian Thunman and CTO Arian Hanifi. Maddock, who is in his mid-twenties and has already sold a climate tech startup he founded, says the browser format matches how work actually happens now — not in neat files, but in a stack of tabs. He also says the technology is ready for agents that can work for weeks at a time.

Strawberry says enterprise users already include Lovable, which uses it to source engineers, and Tandem Health. The startup has also seen users build assistants for sales prospecting. Pricing starts with a free tier, then subscription plans at $20, $85 and $250 a month depending on credit usage. It raised $6 million in October last year and plans to raise a Series A when it scales across Europe and the US.