Retail loss-prevention startup Edgify secures $9M Series A+

London-based Edgify has closed a $9 million Series A+ round, with Rank Ventures and Mangrove Capital Partners leading the deal. That lifts the startup’s total funding to $25 million and gives it fresh fuel for a bigger ambition than shoplifting detection alone.

The company’s pitch is simple enough to fit on a receipt: use the AI-capable hardware already installed in stores, connect it into one system, and let the devices train and share models locally. No central cloud pipeline. No expensive on-premise server stack. Edgify says that approach lowers cloud bills, cuts delay, and keeps customer and operational data inside the store.

That has already turned into a real product, not just a slide deck. In grocery deployments across the US and Europe, the software flags scan avoidance, product switching and cart-based theft, and it can recognise produce as well. Edgify also works with hardware partners including Zebra Technologies and Bizerba, and says its platform runs across equipment from different manufacturers.

The funding comes as the company reaches for a wider market. Edgify is talking about industrial uses in quick-service restaurants, distribution centres and apparel, and it also has transportation, logistics, manufacturing and warehouse operations in view. The bet is that the same headaches show up there too: legacy systems, limited cloud bandwidth and the cost of server hardware that can take months to install.

There’s a clear commercial logic behind that argument. Edgify is framing itself against a $15.8 billion retail computer vision market and a $386 billion store loss-prevention opportunity, while also pointing to the broader edge AI market, which it expects to grow from roughly $46.96 billion in 2026 to $445.75 billion by 2034. Chief executive Nadav Israel says the company was built on the idea that intelligence should live where data is created, and the new money is meant to help carry that idea beyond grocery shelves.

But this is also a very retail way of selling AI: start with the part of the store where money visibly leaks out, then sell the plumbing underneath. That usually works better than the grand enterprise-AI fairy tale. If Edgify can make ordinary stores behave like coordinated machine fleets without a server room ceremony, it has a stronger pitch than most companies shouting about “edge” from a laptop in a meeting room.