OWOW Venture Studio lands €2.65M to build B2B startups for traditional industries

Eindhoven’s OWOW Venture Studio has raised €2.65 million from eight family offices and angel investors to back early-stage B2B startups, especially in manufacturing and OEMs. The money is set to be deployed over the coming years, with individual investments ranging from €100,000 to €250,000.

The studio wants to add at least three new ventures a year for the next three years. It isn’t only hunting for ideas it invents itself. OWOW will also back startups founded by outside entrepreneurs if they fit the studio’s focus and need both capital and hands-on support.

That focus is narrow on purpose. OWOW is looking at traditional sectors such as manufacturing, OEMs and construction, with a particular interest in SaaS and AI, including physical AI. The pitch is simple: many of these industries still run on outdated or fragmented digital systems, and that leaves room for software that actually helps people do the work.

OWOW’s model mixes investment with product development and market validation. Startups can tap its AI specialists, software developers and designers, plus its client base and business network. Robin Dohmen, the founder and co-CEO, said the studio wants to find launch customers itself for every venture it builds or backs, and that it only invests in industries the team has worked in for almost fifteen years.

Formally launched in late 2025, OWOW originally aimed to raise €2 million, then increased the target to €2.65 million after investor interest picked up. It has already made its first two investments: Eindhoven-based Synthgen, which generates synthetic data for training AI models used in robots and machines, and Caddy Clubhouse, a British platform connecting golfers with caddies. The venture studio is led by Dohmen, with Kees van Nunen, Vincent van Deursen and OWOW founder Pieter-Jan Pieters in core roles, plus extra specialists and an advisory board drawn from venture capital.