Natura’s $99 smart ring puts AI agents on your finger
TechCrunch Aisha Malik
Natura’s new $99 ring lets you talk to AI agents from your finger. It also tracks sleep and heart rate, and it’s aiming at people who want fewer phone taps.
Based on reporting by TechCrunch, Aisha Malik — read the original for the full story.
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Natura is betting that the next AI interface is something you wear. The startup’s new product, Interface, is a $99 smart ring that lets you press your finger and hand off a task to an AI agent instead of reaching for a phone.
The ring is meant to do two jobs at once. On the AI side, it can record thoughts, trigger actions, and connect to services including Meta’s Muse, Instinct, Grokbot, Claude, and ChatGPT. On the health side, it monitors heart rate, HRV, sleep, activity, resting heart rate, skin temperature, daily movement, and step count. Responses can come through connected headphones, an iPhone Live Activity, or Natura’s NatureOS app.
Carlo Edoardo Ferraris, who founded Natura after earlier creating the accessories company Rolling Square, says the ring fits a world where people want access to their agents all the time. He’s pushing a simple pitch: the ring stays on your hand through the shower, through sleep, through the day. The company sees that as better than making people keep pulling out a screen.
Natura’s examples are practical rather than flashy. A run can start a workout. A morning check can surface your schedule. A shower can become the place where you reorder shampoo. A meeting can be recorded and turned into notes for a coworker. And if you use several agents, you can choose which one handles each job, whether that’s Claude writing code or Instinct booking a reservation.
The ring is also meant to control devices, including computers, and Ferraris thinks a lot of what people do on screens will eventually move to agent requests. For now, Natura expects the first buyers to be people who already use personal agents, mostly in tech. Pre-orders open next month, shipping is planned for December or January, and the company says the launch price is temporary: after a free period of three to six months, it plans to charge $9 a month.
My take — AI-written commentary, not fact-checked reporting
This is the kind of product that makes perfect sense to people who already live inside AI tools and slightly less sense to everyone else. The smart move here is not the ring, it’s the bundling of hardware, agents, and a subscription, because that’s where the real lock-in lives. The industry keeps calling this “the next interface,” which is usually what people say right before asking you to wear one more thing.
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