Meta enters AI image model race in bid to court advertisers and subscribers
TLDR ● Covered by 2 sources
Meta released Muse Image, an AI model for generating images, through its Meta AI app, Instagram Stories, WhatsApp, and advertising tools to attract creators and subscribers. The model performs below OpenAI's GPT Image 2 but outperforms Google's Nano Banana 2 on image editing tasks. Power users need paid subscriptions to create multiple images, while Meta aims to reduce reliance on third-party image generation services and monetize AI infrastructure investments.
Why it matters
Meta has released a new AI model for creating images, Muse Image, available for free via the Meta AI app, WhatsApp, and Instagram Stories. The model will power advertiser-specific image-generation tools as part of Meta's AI-powered Advantage Plus service.
