23-year-old founder from Paris secures $930K to build an AI agent that replaces segment marketing

Khushi Mehta spent her early twenties closing partnerships with Google, Perplexity, Adobe, Atlassian, and WeWork while working at a company called Secret. Now she's the one raising money. Her new startup, Shiplog, just pulled in $930,000 in pre-seed funding led by Kima Ventures and Project Europe, with Purple, No Label Ventures, 100IN, and the Station F Fund also chipping in.

The product is called Ada, and the pitch is simple even if the engineering isn't: stop treating customers like members of a segment and start treating them like individuals. Ada plugs into the tools companies already use — Salesforce, HubSpot, Snowflake, Shopify, Stripe — pulls together a live profile of each customer, and decides what should happen next, whether that's a message, an offer, or an onboarding nudge. A human still signs off before anything fires, which is a sensible guardrail given how much trust this kind of system is asking for.

Mehta co-founded the company with Mehdi Gribaa, whom she met through Entrepreneurs First, the investor that backs people before they even have an idea. Gribaa previously built and sold NursyAI, a voice AI outfit for hospitals, and spent time building LLM pipelines for banks. Together they're now working out of Station F in Paris, the same building where Kima Ventures sits. Founded in March 2026, Shiplog launched its product the same week it announced the raise, and the plan is to go full throttle on sales next month before joining an accelerator in September.

The bet Mehta is making is architectural, not cosmetic. Segment, Gainsight, and a wave of newer entrants like Yampa and Aurasell were all built around groups and scheduled campaigns, and retrofitting that kind of system for one-to-one decisions is a much harder climb than starting from individual reasoning on day one. It's a crowded field — roughly 200 vendors are chasing pieces of a customer data market that Mordor Intelligence values at $4.58 billion this year, heading toward $13.14 billion by 2031. Grand View Research is even more bullish, putting the number near $10.49 billion with 27.8% growth through 2033. Most of those competitors, though, are selling better dashboards and cleaner records, not systems that actually make decisions.

That's the gap Shiplog is trying to wedge itself into, and the money involved shows how modest its opening bet is. Aurasell raised more than 30 times as much in its seed round, and Decagon closed a $250 million round in January 2026 to push autonomous agents across the wider customer experience. Shiplog is starting small and unproven, with no public numbers yet showing that Ada's calls beat the rule-based systems everyone already runs. Whether personalization becomes as standard as analytics dashboards did a decade ago, or stays a hard sell against free built-in features, will decide whether this timing works out for her.