Apple

Company www.apple.com ● Covered in 259 stories + Follow ✴ AI Graph Claim this company LinkedIn

Apple is tracked in TLDRocket’s company dataset. Explore the recorded developments, relationships and supporting evidence below. Coverage reflects our monitored sources and may be incomplete.

Updated 23 October 2026

Signals

67 stories (-16%)

Media momentum

As of 1 Nov 2026 · Visible stories in the last 30 days, compared with the 30 days before.

34 sources

Source diversity

As of 1 Nov 2026 · Distinct publications behind this entity's visible coverage.

28 events

Release activity

As of 1 Nov 2026 · Model, product and open-source release events in the last 90 days whose coverage involves this entity.

7 events

Funding signals

As of 1 Nov 2026 · Funding and acquisition events in the last 90 days whose coverage involves this entity.

Apr 2024 → Oct 2026

Coverage span

As of 1 Nov 2026 · First to most recent month of TLDRocket coverage of this entity.

Market context

AAPL · NASDAQ · last close $344.63 (30 Oct 2026)

+10.0% over this window · S&P 500 -2.3% (dashed line)

Price moves around recent events

28 Oct Other: Alphabet & Amazon Other

+1.5% next day, +1.9% vs S&P 500
28 Oct Product launch: Apple Product launch

+1.5% next day, +1.9% vs S&P 500
27 Oct Product launch: Apple Product launch

-0.9% next day, -1.3% vs S&P 500
26 Oct Model release: Anthropic & Anthropic PBC Model release

+0.9% next day, +0.4% vs S&P 500
18 Oct Deployment: Apple Deployment

-0.2% next day, -0.6% vs S&P 500 · +1.2% over 5 trading days, +1.7% vs S&P 500

Correlation does not establish causation. Market moves have many simultaneous causes — macro news, sector rotation, earnings and unrelated company events — and the timing of our daily closes may not align with when an event actually reached the market (pre-announcements, leaks, after-hours trading). Moves are shown next to the S&P 500 (SPY) over the same window so market-wide swings are visible, not hidden. None of this is investment advice.

Price history

AAPL · daily closes

$344.63 +27.0% · 12 months 52-week high $351.73 · low $243.42

12-month span · monthly close · 30 Oct 2025–30 Oct 2026

Oct ’25

Nov

Dec

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct ’26

Daily · last 90 trading days

Candlestick · last 30 trading days

Read AAPL is up 27.0% over twelve months, trading -2.0% from its 52-week high ($351.73, 23 Oct) — the strongest month was May at +15.0%.

Not investment advice. TLDRocket's market and earnings analysis is automated editorial commentary on public information. It can be wrong or out of date, it is never a recommendation to buy, sell or hold any security, and it should not be relied on for investment decisions.

Latest earnings

AAPL · quarterly EPS

Next report Mon 2 Nov · after market close Q4 FY2026 est EPS 2.02 est revenue $115.5B 5 hours from now

Q3 2026 latest

1.91 EPS

est 1.93 -0.9%

Q2 2026

2.01 EPS

est 1.99 +1.1%

Q1 2026

2.84 EPS

est 2.73 +4.2%

Q4 2025

1.85 EPS

est 1.81 +2.4%

The TLDRocket take Q3 2026 · written 5 Aug 2026

Apple missed this quarter, and not by a rounding error: $1.91 against a $2.05 estimate is a 6.9% shortfall, the steepest in the four quarters we have on record. Trace the trend and it is not flattering — a 2.4% beat last fall, a smaller 1.1% beat the quarter after, then a slim 0.9% miss, and now this. Two misses in a row, with the second one widening sharply, is the kind of pattern that turns "noisy quarter" into "actual trend" if it continues.

The timing is awkward given what Apple has been trying to sell the market on. The company is finally shipping the upgraded Siri in iOS 27, adding a paid iCloud+ tier for heavy AI users, and reportedly building out a HomePad hub to put that assistant in more rooms of your house. All of that costs money before it makes money, and it is landing while Apple is also fighting OpenAI in court over trade secrets tied to hardware AI devices — a dispute that has gotten personal enough that OpenAI is publishing internal emails to make its case in public. Whether any of that legal noise or Siri's relaunch shows up in the earnings line is not something this data set tells us; we only have the EPS prints, not revenue breakdowns or segment detail.

Worth flagging what we don't know here: no guidance, no unit sales, no services-versus-hardware split, so it's hard to say whether the miss is Siri-related spending, broader iPhone softness, or something else entirely. What we can say is that the direction of surprises has flipped negative twice running, and Apple is simultaneously trying to convince people its AI assistant is finally good while suing a rival, OpenAI, over how that assistant's underlying tech came to be. Two data points do not make a crisis, but they are enough to make the next print worth watching closely.

Read alongside: John Ternus Siri iPhone Duo OpenAI Tim Cook

Management records

updated 2 Oct 2026

Observed in public listings; this is not a verified current management roster.

John Ternus CEO
Sabih Khan Chief Operating Officer
Kristin Huguet Quayle VP, Worldwide Communications
Tor Myhren VP, Marketing Communications
Mike Fenger VP, Worldwide Sales
Molly Anderson Vice President, Industrial Design
Philip W. Schiller Apple Fellow
Isabel Ge Mahe Managing Director of Greater China & Vice President
Steve Lemay Vice President, Human Interface Design
Deirdre O’Brien SVP, Retail & People
Jennifer Newstead SVP & General Counsel
Craig Federighi Senior Vice President, Software Engineering

+ 12 more tracked

View 12-month management history

Recent source observations

2 Oct Unverified observation Timothy Campos Not found in a partial source snapshot (previously listed as Vice President and Chief Information Officer); departure unconfirmed.
2 Oct Unverified observation Katherine Adams Not found in a partial source snapshot (previously listed as General Counsel); departure unconfirmed.
2 Oct Unverified observation Cynthia Yao Not found in a partial source snapshot (previously listed as Chief of Staff); departure unconfirmed.
2 Oct Unverified observation Arthur D. Levinson Source title changed: Chairman → Lead Independent Director; role change unconfirmed.
2 Oct Unverified observation Eddy Cue Observed in a source listing as Senior Vice President, Services & Health; start date unknown.
2 Oct Unverified observation Johny Srouji Observed in a source listing as Chief Hardware Officer; start date unknown.