Where to preorder the new Apple TV 4K
The Verge Cameron Faulkner
Apple’s new TV 4K is back after four years, and it ships Friday, November 13. It gets an A19 chip, but the $299 price is a lot to swallow.
Based on reporting by The Verge, Cameron Faulkner — read the original for the full story.
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Apple has finally refreshed the Apple TV 4K, and it has been a while. The new model is the company’s first in four years, and it goes on sale Friday, November 13th.
The biggest change is the silicon. Apple is moving from the 2022 model’s A15 Bionic to the A19 chip, which should give the box more breathing room than the old version. Apple is also touting better wireless connectivity this time around, another practical upgrade for something that lives behind the TV and mostly gets ignored until it starts acting up.
Siri AI is part of the pitch, too, although there’s a catch: it works in beta on the second-gen Apple TV 4K models and newer. Find My tracking is also coming, but only with the second-gen Siri remote and newer. Apple is clearly spreading these features across a few generations instead of making everyone buy the newest box and remote at once.
The price is where the mood changes. At $299, this is not a casual impulse buy, especially when Apple’s 2022 model had been sitting at $249 after a later price increase. That makes this feel less like a broad-market refresh and more like Apple betting that the people who were waiting four years for a new Apple TV 4K will pay up.
And they probably will. The Apple TV has always been one of those products for people who want the Apple version of something even when cheaper boxes exist. Apple knows that, and this price says it out loud.
My take — AI-written commentary, not fact-checked reporting
Apple’s favorite trick is to call a long wait a premium upgrade and then charge accordingly. The A19 and the wireless tweaks are fine, but $299 for a TV box is classic Apple: tidy, confident, and a little cheeky.
Read more about this at: The Verge