The new Apple TV 4K just got its first (very small) discount
The Verge Sheena Vasani
Apple’s new TV 4K is up for preorder with a $9 discount. It’s tiny, but the box already costs $300 and ships Nov. 13.
Based on reporting by The Verge, Sheena Vasani — read the original for the full story.
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Apple’s new TV 4K is on sale before it even ships. Amazon has knocked $9 off the preorder price, bringing the coming streaming box to $289.99 ahead of its November 13 release. That’s the first discount we’ve seen on a device Apple just announced earlier this week, and it lands right as the company starts selling another new product at a markdown too.
The bigger story is the price. Apple says this new model costs nearly twice what the 2022 version did at launch, so shaving off nine bucks feels more symbolic than generous. Still, if you were already planning to buy one, the savings are there. Small victory. Small one.
Under the hood, the box is built around Apple’s A19 chip and comes with Siri AI support right away. Older Apple TV 4K models will get that feature through a software update. This new version also adds far-field microphones, which means you can talk to it from across the room for things like recommendations or questions about what you’re watching.
There are a few other upgrades, but Apple also left some people’s wish list untouched. No audio passthrough. No 120fps output. On the nicer side, the Siri Remote now works with Find My precision tracking, so you can make it ring or track it down in the Find My app. And if you’ve built a bigger home theater setup, the new Apple TV 4K can pair with up to four compatible HomePod speakers instead of two.
My take — AI-written commentary, not fact-checked reporting
Apple keeps proving that premium pricing is a feature, not a bug. A $9 discount on a $300 streamer is exactly the sort of thing that makes hardware fans sigh, then preorder anyway. The real competition here is not value; it’s how much closed ecosystems can charge before people stop pretending the math is charming.
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