Unlocking hidden revenue streams with market models

MIT Technology Review · 1 month ago · 13

Airlines are using generative AI-powered market models to price multi-leg passenger journeys by simulating complex market conditions and adjusting decisions dynamically. The approach is applied to itineraries covering hundreds of flights each day. As a result, revenue management teams can make pricing and inventory decisions in real time using many real-time inputs rather than relying on fixed rules or only historical trends.