Strawberry: Sweden’s A.I. Browser Tries What OpenAI and Perplexity Couldn’t
Trending Topics Jakob Steinschaden ● Covered by 2 sources
Sweden’s Strawberry just shipped an A.I. browser for businesses. It’s betting on local agents and browser workflows after OpenAI, Perplexity and Arc stumbled.
Based on reporting by Trending Topics, Jakob Steinschaden — read the original for the full story.
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Strawberry has pushed its A.I. browser out of beta and into version 1.0, and it is doing so while much bigger names are backing away from their own browser bets. The Stockholm start-up says the browser is not a side project but the right place for office work to happen, because that is where company logins, workflows and context already sit.
The pitch is simple enough: let people without coding skills build agents inside the browser. Strawberry calls them companions. They are supposed to handle the sort of work that fills modern offices — sales, recruiting, customer support, marketing — and the company also sells ready-made agents that can learn how a business operates and share what they produce with the rest of the team.
Charles Maddock, the chief executive, argues that people already do their work inside tabs rather than scattered across files. He says agents can now work for weeks at a time. Strawberry’s browser is model-agnostic, connects to more than 3,000 apps, can run agents on a schedule, and lets them collaborate with one another. It also runs on the user’s device, which the company frames as a response to Europe’s appetite for digital sovereignty.
The company is already pointing to customers. Lovable, the Swedish vibe-coding unicorn, uses Strawberry to source engineers, and the health start-up Tandem Health is also a customer. Early users have built assistants for sales prospecting. Strawberry would not share user or revenue figures when asked.
Pricing starts with a free tier, then moves to $20, $85 and $250 a month, depending on how much credit a customer uses. The company was founded in 2023 by Maddock, Sebastian Thunman and Arian Hanifi, and it says the team now has 12 people. A year ago it raised a $6 million seed round led by General Catalyst and EQT Ventures, with backing from the founders of Lovable, Supabase and Hugging Face.
This is a nasty market to enter. OpenAI’s ChatGPT Atlas was shut down as a standalone browser, Perplexity’s Comet hit trouble with crashes and security issues, and Arc is being shut down shortly before Christmas. Strawberry’s answer is that it should not be judged as just another browser, because it is really aiming at the bigger agent platforms. That makes the bet even cleaner. And, frankly, riskier.
My take — AI-written commentary, not fact-checked reporting
The browser hype train has already hit the wall a few times, so the useful move now is not another glossy demo. Strawberry’s local-first pitch makes more sense than the usual cloud vapor, but it still depends on the same giants it wants to outsmart. That is classic Europe: sensible on sovereignty, allergic to scale, and always one pricing change away from a headache.
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