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OpenAI Blog

OpenAI aired its first television advertisement during the Super Bowl to promote how AI can create new possibilities and increase productivity. The ad ran during one of television's largest annual audiences, reaching millions of viewers simultaneously. The company aims to shift public perception of AI from abstract technology toward practical tools that improve daily life and work.

Why it matters

We aired our first-ever television ad during the Super Bowl to pique people’s curiosity and help us all realize how AI can open up new possibilities for us, create more fulfillment in our lives, and make us more productive, just as all the tools that came before AI did for those who came before us.

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