India is starting to pay for apps, not just download them
TechCrunch AI Jagmeet Singh
Indian consumers are increasingly paying for mobile apps, with Q2 2024 generating $345 million in spending, up 35% year-over-year, driven primarily by generative AI, streaming, and productivity apps rather than games. Generative AI apps like ChatGPT and Claude account for nearly 83% of India's AI app revenue, with ChatGPT generating approximately $60,000 daily despite declining from $80,000 in October 2023. This shift means India is transitioning from the world's largest app download market to a significant revenue driver, with revenue per download more than doubling over three-and-a-half years as digital payment infrastructure and subscription acceptance improve.
Why it matters
India's app market generated a record $345 million in Q2.
