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How to give your elevator pitch to a king

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Magic AI, a London startup making smart mirrors for fitness training, won the King's Award for Enterprise and CEO Varun Bhanot met King Charles III at St James's Palace to receive the prize. During their brief encounter, Bhanot pitched his AI fitness company and explained he had worn the mirror as a costume during the London marathon for a royal charity patron. The interaction was awkward but ultimately successful, and the company can now display the King's Award seal on its products as a form of royal endorsement.

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