Europe starts enforcing AI Act rules
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The EU's AI Act entered its enforcement phase on August 2, with regulators requiring companies to label AI-generated content and disclose when users interact with AI systems. Companies face fines of up to 3% of annual global turnover for violations, and the rules apply to any AI model whose outputs reach EU users. US AI companies serving European customers now face new compliance obligations that are expected to reshape how they operate in the region.