Copenhagen’s Complir raises $11M to tackle product compliance bottlenecks

Complir has pulled in $11 million in seed funding to push its AI platform deeper into product compliance, a job that still leans hard on spreadsheets, manual checks and older enterprise software.

General Catalyst led the round, joined by angel investors and specialist industry funds. The company had already raised $2 million in pre-seed funding in December 2025.

Founded in 2024 by Gustav Bang, Tine Kühnel and Marc Brejner, Complir is building software for retailers and brands with large product ranges spread across multiple markets. That matters because compliance rules shift by product and by country, and the list is long: product safety, packaging, batteries, data protection, and more. Miss something and the result can be delayed launches, rejected shipments, recalls or fines.

The platform maps product data to the relevant rules, generates the paperwork needed to sell products, and watches for regulatory changes at the SKU level. If a rule changes, it can flag affected products and trace the alert back to the source. Complir says that approach can cut repetitive compliance, quality and regulatory work by up to 90 per cent.

The company also says customers save about 15 hours and roughly $700 per product iteration, while shaving as much as three months off time to market. The new money will go into sales, engineering and product work as Complir targets enterprise retailers and brands across Europe.