Adlyse wants AI agents managing ad campaigns 24/7
Tech.eu Cate Lawrence
Adlyse wants AI agents to run ad campaigns day and night, with humans only approving the big moves. It’s aiming at the messy part of marketing: cross-channel spend, not just one platform.
Based on reporting by Tech.eu, Cate Lawrence — read the original for the full story.
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Adlyse thinks ad buying is still stuck in too much manual work. While Google, Meta, TikTok and others are adding their own agents, performance teams still spend a lot of time stitching together data, checking what changed, and pushing updates through different tools by hand.
The startup’s answer is a shared operating layer for paid media. Its agents watch campaigns around the clock, look for problems in real time, test more than 100 possible next steps, and then hand a recommendation back to a human for approval when needed. Only after that do they go back into the ad platforms and make the change, whether that means a new budget, headline, creative or something else.
CEO Anna Stepura says the point is not to win inside one platform and call it a day. Businesses care about revenue and return, so Adlyse is built to move budget across channels when the numbers say that makes sense. The company already works across six ad platforms and connects to more than 3,000 tools across the growth funnel, with plans to cover every advertising platform eventually.
That cross-channel angle matters because conversions rarely happen in one neat step anymore. A person might see a brand in the street, hear about it from someone else, spot it on Instagram, and only then convert. Adlyse wants to pull those pieces together instead of letting each channel optimise in its own little box.
The company is focused on mid-sized businesses and enterprise customers, typically accounts spending from around $100,000 a month. Stepura says the gains vary depending on how well the account was run before: some established agency-managed campaigns improved by about 10 to 15 per cent, while badly managed accounts saw return on ad spend rise by around 150 per cent. In better-run accounts, the bigger win is often labour, with manual work cut by roughly 55 to 60 per cent and a goal of reaching about 90 per cent automation.
Adlyse is also trying to be what it sells. It uses different LLMs for different tasks, is going through SOC 2 compliance, and is already talking to enterprise prospects. The company is backed by ZAS VC, Accel, Boot64, Aperiam VC, New York Angels, and other investors across the US and Europe.
My take — AI-written commentary, not fact-checked reporting
This is where adtech is heading whether marketers like it or not: fewer button-pushers, more people who can design the system and keep it honest. The boring work is getting eaten first, which is probably fine; nobody ever built a great media strategy by lovingly clicking the same controls all day. The real test is whether these agents improve judgment, or just automate expensive guessing more efficiently.
Read more about this at: Tech.eu
