Zainab Shah
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Zainab Shah is Vice President, Audience Strategy at the American Journalism Project’s Startup Studio, where she leads audience strategy and supports early-stage startups and organizations across the AJP portfolio. She has spent more than a decade leading growth strategy at mission-driven news organizations, including The Correspondent and BuzzFeed. Before joining AJP, she was at THE CITY, where she led audience and engagement efforts across teams to grow readership. She is also a contributing writer for New York Times Food and Cooking.
Updated 11 October 2026
Public sources: theajp.org
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