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Meta’s Muse AI companion app reaches 10 million U.S. downloads within 40 days of its September launch

Deployment Provisional 74% confidence first seen

Meta’s AI companion app, Muse, surpassed 10 million downloads in the United States within 40 days of its September debut, according to Sensor Tower estimates. Coverage also reports that Meta is increasing marketing spending and that early engagement metrics are relatively strong compared with competing AI chat apps, though monetization may be constrained by factors like user retention and bank account restrictions.

Meta Muse Muse agent Sensor Tower Threads United States

Source coverage

Meta’s Muse hits 10M U.S. downloads in 40 days, a milestone reached by only 11 other apps TechCrunch independent Meta’s Muse Agent Is a Hit: 10 Million Downloads in 40 Days Trending Topics independent

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