Instagram introduces stricter labeling and enforcement rules for AI-generated profiles on the platform
Policy change Provisional 87% confidence first seen
Instagram announced changes to how profiles featuring AI-generated people must be labeled, including renaming the existing “AI creator” label to “AI-generated profile.” The update reduces reach for accounts that do not properly disclose AI-generated subjects and clarifies that using AI for minor edits or text polishing does not require the label, while enforcement and penalties target undisclosed AI personas.