Adobe acquires Rilo
Acquisition Provisional 90% confidence first seen
TechCrunch reports that Adobe acquired India-based marketing intelligence startup Rilo in a deal that included licensing and the acquisition of a six-member team. The companies did not disclose deal terms; Rilo was founded in 2025 and previously raised $1 million at a $10 million valuation. Adobe plans to shut down Rilo and integrate some of its IP and team to automate marketing workflows, which it says could strengthen its marketing and customer-experience offerings for larger customers.