Meta enters AI image model race in bid to court advertisers and subscribers

CNBC · 3 months ago · 6 ● 2 sources

Meta released Muse Image, an AI model for generating images, through its Meta AI app, Instagram Stories, WhatsApp, and advertising tools to attract creators and subscribers. The model performs below OpenAI's GPT Image 2 but outperforms Google's Nano Banana 2 on image editing tasks. Power users need paid subscriptions to create multiple images, while Meta aims to reduce reliance on third-party image generation services and monetize AI infrastructure investments.