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Machine Learning

32 summarised stories about Machine Learning, each linking back to the original source. Browse all topics →

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Wednesday, 14 May 2025

AI powers Expedia’s marketing evolution

OpenAI 1 year ago 44

Expedia's marketing team is using AI to personalize travel recommendations and improve campaign targeting across its platforms. The company processes booking data and user behavior patterns to deliver customized offers to individual travelers at scale. This shifts Expedia's marketing from broad demographic campaigns toward individual-level personalization powered by machine learning models.

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